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Know what to disclose before you publish.

Check AI-generated and AI-assisted marketing content against EU disclosure requirements and platform policies — and keep evidence of the decision.

Check my contentSee a sample result

Source-backed · Versioned rules · No legal guesswork from an LLM

Evidence Record — anatomy

asset_hashsha256:9f2c1a…d47b
declared_ai_usebackground: generated (Tool X); product: photographed
sourceRegulation (EU) 2024/1689, Art. 50(4)
rule_versiondisclara-rules 2026-09-10
reviewerA. Kowalska (approved)
timestamp2026-09-12T14:03:11Z

One immutable record per asset: what AI did, which rule applied, who approved it.

Three questions every marketing team now faces

Does this asset need an AI label?

What does this platform require?

Can we prove what was reviewed and approved?

Free Disclosure Checker

Start from a real scenario

One click opens the checker with the scenario prefilled.

AI product background

Real product photo placed on a fully AI-generated background scene.

Check this scenarioGenerative fill

A real photo extended or patched with generative fill for layout fit.

Check this scenarioSynthetic spokesperson

An AI avatar presents a product as if it were a real person.

Check this scenarioAI voice-over

Real footage narrated by a synthetic voice.

Check this scenarioVirtual model / avatar

Clothing shown on a generated model instead of a photographed person.

Check this scenarioFully synthetic ad

Video, voice and script all AI-generated for a paid campaign.

Check this scenario

Every check ends in one of four states

Disclara never fakes certainty. Uncertainty is visible — and routed to a human reviewer.

Disclosure required

A tracked law or platform rule clearly applies. Use the native label and keep evidence.

Disclosure recommended

No tracked rule clearly requires it, but trust, client policy or platform trends point one way.

No disclosure identified

Based on the rules currently tracked by Disclara, no disclosure obligation was identified.

Human review required

Identifiable-person or consent risk. A human decides wording and platform handling.

One answer, four layers

LawRealistic synthetic media resembling real people or events must be disclosed.
Platform policyUse the platform’s native AI label when publishing realistic AI content.
Client policyYour client’s own AI rules — in paid workspaces.
Disclara best practice“AI was used to generate the background. The product itself was not AI-generated.”

One workflow across clients, markets and platforms

Agencies get a repeatable disclosure process: check every asset, apply the right platform label, and hand clients an audit-ready evidence trail.

See agency workflow

Latest rule changes

  • 2026-09-10
    Platform policy review completed
  • 2026-08-02
    EU AI Act transparency obligations now apply
  • 2025-02-19
    Meta updates AI labeling governance
  • 2024-08-01
    EU AI Act entered into force
View full rule changelog →

Start free. Upgrade when evidence matters.

Free

€0

Unlimited checks, wording and sources.

Creator

€29/mo

Saved decisions and manifests.

Marketing

€99/mo

Team reviewers and policy watch.

Agency

€249/mo

Client workspaces and audit export.

Compare full workflows and pricing →